Why Revenue Realization is Crucial for Sales and Finance
Revenue growth is the #1 driving metric in the value of a company. When it comes to revenue growth though, many companies struggle with not being able to measure the true revenue impact of a deal in their pipeline until it's too late to act upon.
This leads to companies:
Only forecasting revenue for 20% of their actual deals
Realizing as little as 50% of their sales commitments
Missed forecasts as much at 40% due to manual and spreadsheet-based forecasting processes
