---
title: Webinar - Why Revenue Realization is Crucial for Sales and Finance
description: revVana | Automate Revenue Forecasts - Revenue Forecasting Software for Revenue Operations inside Salesforce.
image: https://go.revvana.com/hubfs/1%20(2).jpg
---

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# Why Revenue Realization is Crucial for Sales and Finance 

 

Revenue growth is the #1 driving metric in the value of a company. When it comes to revenue growth though, many companies struggle with not being able to measure the true revenue impact of a deal in their pipeline until it's too late to act upon.

This leads to companies:

- Only forecasting revenue for 20% of their actual deals
- Realizing as little as 50% of their sales commitments
- Missed forecasts as much at 40% due to manual and spreadsheet-based forecasting processes 

### Watch the Webinar

![Why Revenue Realization is Crucial for Sales and Finance screen shot](https://go.revvana.com/hubfs/Why%20Revenue%20Realization%20is%20Crucial%20for%20Sales%20and%20Finance%20screen%20shot.png "Why Revenue Realization is Crucial for Sales and Finance screen shot")